Thursday, November 11, 2010

Sharp launches mobile phones in Indian market

Global electronics major Sharp Corp. today entered Indian mobile handset market by launching  four mobile phones of various designs and functionalities keeping the price range between Rs 6,500 to Rs 25,000.

Sharp Business Systems, a wholly owned subsidiary of the Japanese electronics behemoth, launched four mobile phones namely Blink, Alice, Tango and Cyborg. The Blink is priced at Rs 6,500, the Alice which is a touchphone is priced at Rs 8,500, the Cyborg at Rs 17,000 and the Tango 2G is priced at Rs 18,000. The company is also planning to bring the 3G versionof the Tango phone in next couple of months which would be priced at Rs 25,000.

The Sharp-made phones come with features like 3 to 5 megapixel camera, LCD Touch screens, LED illumination, Bluetooth, FM Radio, dual SIM and easy access to social networking sites.

We'll be putting the detailed review of each phone very soon.

In last two days four companies-- Dell, Victor, Sharp and iBall-- have launched their range of new handsets in the Rs30,000 crore Indian mobilehandset market.No doubt, the touch and feel of the Sharp branded phones are pretty different than the above mentioned newcomers and it does not sound like a 'bluff' when Sunil K Sinha, Sharp India's Managing Director said that a lot of research has gone in to the design of the phones.

Though we have seen many companies coming into the very competitive Indian handset market and a mobile phone being launched every fourth day, it would be very interesting to see how many of them can sustain the pressure and continue with their business for at least next five years.

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